Markets on Chain: Episode 6 with GBBC | Global Standards for Blockchain: GBBC’s GSMI Explained

In the newest episode of GBBC Digital Media’s Markets on Chain, Diana Oreto (Barrero Zalles), Head of GSMI and Research at Global Blockchain Business Council (GBBC), joins Jane King on the NYSE Trading Floor to explore how standards enable institutions to confidently enter digital asset markets.

Diana dives into GBBC’s Global Standards Mapping Initiative (GSMI), the most comprehensive effort to map and analyze the blockchain and digital assets ecosystem, and how this resource serves as a translation layer between the public and private sectors. While speaking with Jane, Diana unpacks how standards improve regulatory clarity, reduce risk, and enable scalable adoption across more than 230 jurisdictions around the globe.

Watch the full episode here.